Introduction:, India’s leading Internet Service provider and ecommerce website, unveiled a new offering into the Digital Marketing Services. The new offering enables clients to opt for result oriented SEO, SEM & Social Media services. high-impact SEO, SEM & Social Media Services along with Web Development – Mumbai, India, 2015. – SEO Service India is a highly promising, result oriented service that drives search traffic to the website. This involves highly optimized On-page SEO including Keyword Analysis, Search Trends Analysis, Competitor Analysis, Meta Tags Optimization, Sitemaps, etc. The Off-page SEO drives a continuous effort to build ‘Backlinks’ pointing to your website. This helps is establishing a strong Internet presence amongst millions of ecommerce websites development.

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio. Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost

Why Digital Marketing Is Important:

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

5 Essential Elements of a Successful Digital Marketing Plan in 2015:

So, here are the five most essential elements of digital marketing that are going to prove most fruitful for you in 2015.

1. Be Google Friendly with SEM & SEO

One of the biggest digital marketing myths is that social media marketing has somehow dethroned search engine marketing. That is wrong! With 95 percent of market share in Australia, Google is still your best friend, simply because it is still your customer’s best friend. Nearly 85 percent of users still use search engines to find businesses, and if you are not up there in the first few listings, you are all but invisible. So, the first thing you need to do is to optimize your content for a better ranking. Secondly, invest in Search Engine Marketing options such as PPC and display ads.

2. Capture the Mobile Market with Responsive Webs

While Australia still lags behind in terms of mobile users when compared to global stats, it is still likely to overtake desktop usage by 2017. That means if your website is not ready for a tsunami of mobile users by the end of 2016, you are going to lose your edge. That is one reason you should actually update to a responsive web design. Responsive web design is better than a dedicated mobile website because it is designed to adapt to various increased sizes and dimensions including tablets, smartphones, desktop, and the now popular phablets.

3. Build Brand Authority with Social Media

Social media, regardless of not being able to beat Search Engine in terms of marketing and leads, remains one of the most powerful tools to establish a connection with your users. It helps you build brand authority and awareness. You can actually convey your message with the tone and personality you wish to portray for your brand. That is what builds trust, credibility, and likeness. Social media, in essence, allows you to stay up to date about your customer’s demands and expectations, while at the same time, keeps your customers aware of what you are offering.

4. Go Viral with Video Marketing

Video marketing has been around for years now, but was never as essential as it is now. With video, you are engaging the visual as well as auditory senses of the audience, helping them to retain more information. If done right, video marketing is engaging and can go viral within hours. Forward-thinking digital marketing agencies companies like MediaSmiths have actually made it easier for businesses to tap into this digital touch point without overspending. Since YouTube is owned by Google itself, video marketing can be a huge boost to your search engine ranking.

5. Improve with Mature Performance Measurement

Despite all the efforts you put in your digital marketing strategy, it will always require tweaks for improvement. That requires a clear and accurate track and measurement of how each element is performing. Make sure your measurement is mature enough to see beyond the traffic. You must be able to identify and track leads as per quality and conversion rates. Once you have this data, tweak your strategy to focus more on things that work in your favour rather than spending on those with low or no ROI.

We know that digital marketing is too diverse and dynamic to be confined by a certain number of elements. It has a multitude of touch-points, and in order to get the edge, you need to tap into all of them. However, with limited budget and resources, make sure your efforts and investment are focused on the most promising areas in 2015.


Search engine optimization (SEO) is the science/art of increasing traffic to a website by helping it rank higher in organic (non-paid) search results. SEO tips and strategies that are trustworthy aim to improve both internal and external factors that influence a website’s ranking (aka “on page” and “off page” elements) for SEO. Optimization involves some web programming expertise combined with business, writing, marketing, branding and even competitive puzzle solving skills. If you do all of this right (or at least the best among your competitors), you can achieve higher search engine rankings in the organic sections of search engine results pages. And you can have a website capable of maintaining your revenue goals.

How Does a Website Rank?

Search engines want to show the “best” results possible — the most relevant, most expert and highest quality web pages that will satisfy the searcher.

To do this, the engines look at more than 200 factors to determine a site’s relevance to a search request. Some of these factors are woven into the fabric of the website (“on-page” factors). Others are trust signals based on links from reputable sites and (in some cases) social media engagement. No single web page, even with the best search engine optimization in the world, can be perfect in all 200+ ranking factors. Furthermore, no one knows precisely what the factors include or how they are weighted to determine the search results for a given keyword or query. So what’s an SEO to do? This SEO tutorial teaches you a “beat the leader” approach to search engine ranking. To see what Google or Bing thinks is best for any specific attribute, you can look at the sites they are currently rewarding — the top-ranked results. Once you know what structural and content choices worked for the “leaders,” you can do even better by making your pages the “least imperfect”!

There are no search engine optimization secrets or tricks — just ranking methodologies to follow in order to help a site that offers value to users beat the competition in search results. Today’s SEO must be committed not just to optimizing a website, but also to making it a quality site that attracts links naturally and is worthy of ranking. This bears repeating:

It is not the job of search engine optimization to make a pig fly.

It is the job of SEO to genetically re-engineer the website so that it becomes an eagle.

Bruce Clay