We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

-Google

Google has suggested that the best possible way for your website to support a variety of devices and screen’s sizes is to build that site responsively. Last year, the world’s most known search engine went a step further to implement a “mobile-friendly” label for sites that were developed responsive for mobile devices. The reason for this update is that Google realized that the percentage of mobile based searches is rapidly growing.

If a company wants their site to compete in today’s Web World, it is clear that the site must consider mobile devices as a source of traffic and provide a swift experience on all devices and screen sizes. This is achieved by building responsive websites.

 A huge percentage of websites’ traffic is generated by mobile devices and the industry as a whole has predicted that more than 50% of all website traffic will soon be from mobile devices.

This is irrespective of the type of the type of website a company owns. From Static websites to E-Commerce websites, they need to be mobile responsive to survive this mobile friendly revolution.

Web Development companies like Magitt.com have now started to offer mobile responsive websites as an added product to their portfolio.

Now, with Google’s new mobile-centric approach to website rankings, sites that refuse to go responsive, risk dropping in search engine rankings, making it even harder for customers looking for the products or services that that company offers to find their website.

As a result of this, Digital Marketing Companies are now targeting mobile marketing and promotions to increase traffic for their clients. SEO services have become more niche and more specific to mobile friendly websites.